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Exclusive Sneak Peek: ‘The Road’ Brings Blake Shelton and Keith Urban to the Stage

Aug 15, 2025 | News

Country music fans, hold onto your cowboy hats! A new music competition show is about to hit the airwaves, and it’s bringing some of the biggest names in country music along for the ride. Taylor Sheridan and CBS have just released a sneak peek for ‘The Road,’ a groundbreaking series set to premiere on October 19th at 9:00 p.m.

Starring the ever-charming Blake Shelton, the electrifying Keith Urban, and the fierce Gretchen Wilson, ‘The Road’ promises to be a thrilling journey. The show follows twelve aspiring musicians as they embark on a tour with the legendary Keith Urban. The catch? They must win over audiences at each stop to advance to the next city.

The stakes are high, with a grand prize of $250,000 and a coveted record deal awaiting the winner. But Blake Shelton has hinted that there might be even more surprises in store for the victor. The anticipation is building, and fans are eager to see what twists and turns this musical road trip will take.

Keith Urban shared his excitement and explained the show’s unique concept: ‘Twelve musicians [go] on tour with me, and they have to win over the audience to get to the next city.’ It’s a test of talent, charisma, and resilience, as these musicians strive to make their dreams come true on the road.

‘The Road’ will premiere on CBS and will also be available for streaming on Paramount+, making it accessible to a wide audience. With Taylor Sheridan’s visionary storytelling and the star power of Shelton, Urban, and Wilson, this show promises to be a must-watch event for country music enthusiasts and reality TV fans alike.

Mark your calendars for October 19th and get ready to join Blake, Keith, and Gretchen on ‘The Road’ – it’s bound to be an unforgettable journey!

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